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Concept project, not client work

Brand identity

Brand concept 02

A confident, understated identity concept for a boutique accounting firm.

Kestrel Accounting concept brand board with monogram, palette and typography (concept project)

The brief

The brief

An independent accounting firm wants to look established without feeling cold. This concept explores an identity that works on formal documents and friendly social posts alike.

The approach

The approach

A serif K monogram with a small brass accent gives the brand a signature detail. Oxblood and stone feel considered and calm, and Manrope keeps numbers and tables easy to read.

Project imagery

Kestrel Accounting concept letterhead on kraft paper (concept project)

Letterhead

Kestrel Accounting concept logo printed on a canvas tote bag (concept project)

Tote bag application

Kestrel Accounting concept social and report templates (concept project)

Social and report templates

What was created

Logo and monogram

Colour palette and typography

Letterhead

Social and report templates

Tote bag application

Outcome

This is a concept project, not client work, so there are no results to report. It demonstrates an identity that stays professional on paper and approachable online.

Thoughtful design. Room to grow.

Contact

hello@yourbusiness.com

00 0000 0000

Your suburb, State

Follow

Instagram

LinkedIn

Facebook

© 2026 mello. Demo template.

Privacy policy

Terms

Thoughtful design. Room to grow.

Contact

hello@yourbusiness.com

00 0000 0000

Your suburb, State

Follow

Instagram

LinkedIn

Facebook

© 2026 mello. Demo template.

Privacy policy

Terms

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